About Us

Origins

The business originally started in 1988 as a partnership, but in 1999, the partnership was severed and the current owner Ronni Maclaren, was faced with the prospect of securing employment for existing members of staff, continuing to pay the eight year lease on the then premises at the Globe Centre on Wellfield Road, Cardiff and managing the business running costs. It was also critical to secure the goodwill of the company's suppliers and the retail customers; and the Accessory Box shop (the retail outlet for the business) had to be completely restocked with goods and refurbished. During this time, Ronni had limited funding, a young family to raise and new members of staff to recruit and train. As the main beauty therapist in Body Image, with over 30 years experience, it was essential for the cashflow of the business that she kept her full quota of appointments.

Success Factors

The main priority of the business was to ensure a high standard of customer service excellence and satisfaction. The company has invested in new advanced therapeutic beauty equipment to be competitive in a very fast growing business sector and has also ensured that its retail stock reflects the latest beauty trends. Finally, Ronni's strong determination and personal commitment to succeed has been a key driving force behind the firm's growth, and she is of the strong opinion, that she would never promote or sell anything that she does not herself personally believe in! Ronni has gone to great lengths to ensure that Body Image is compliant with all the relevant authorities e.g. Healthcare Inspectorate Wales, unlike many of her competitors - meaning that her customers can be reassured they really are in the safest and most experienced environment to undergo complex procedures.

The Future

Body Image Beauty & Laser Clinic Limited has purchased new premises for the business to increase its assets. It also intends to train new personnel to accommodate the growth in the business and to continue to invest in new technology to keep up with current industry advancements. In this way, the business can keep one step ahead of its competitors in what is an aggressive market. The new premises are located at 25 Oxford Street (off City Road), Cardiff in a busy retail zone and a stone throw from the capital city's shopping & business zone. The salon has retained many of its former clients from the Globe Centre and word of mouth referral, advertising and a strong investment to an internet presence, has increased the Body Image brand awareness and increased the company's client base accordingly.
Body Image Beauty & Laser Clinic Limited, was one the fastest fifty growing companies in Wales in 2003.

In weeks to come, we will be adding a full staff profile section to this website.